This position is based in Stamford CT with some partial remote work. As part of the Marketing Team, you will work collaboratively with cross functional colleagues, connecting customer and consumers with personal care solutions improving health everywhere while growing as a business builder. The growth engine of the Personal Care team driving marketing excellence to support ongoing base business health as well as transform the business through new business initiatives. Management and key constituencies regarding the quality of the plans / projects for the products / Brand. Develop and coordinate means to seek regular input from Sr.Capable of engaging and influencing all stakeholders.Establish effective working relationships and ability to influence cross-functional stakeholders and external agencies and partners.Represent the brand with key Sales team members and customers.Work closely with Sales planning to execute launches, promo plans & key account specific programs.Translate the midterm product roadmap into concrete product specifications for implementation by the Sales Teams and the Category Management organization in the different sales channels.Translate Customer needs to Global and Local Center of Excellence to ensure that Philips is a preferred vendor partner.Oversee creation of customer roadmaps and channel strategy.
Leverage Marketing Insights & Analytics + Category Management Teams to bring together the Category Strategy, 4Ps, Shopper and National Promo Plan into a powerful selling story for the Customer to be delivered during key selling points in the Retailer timeline.Demonstrate Customer-First Mindset via Retailer/ETailer Specific Go – To – Market Activation strategy (Product roadmap and Marketing/Promo Plan).Develop, execute, forecast National Base Pricing Strategy and Promotional Plans.Optimize Go to Market strategy to stay ahead of competition.Brief in and assess quality of National Marketing Activation plans & tactics.Define Brand Top Jobs To Be Done & Marketing Objectives.Facilitate cross-functional Brand and category reviews to identify issues and opportunities.Collaborate with the Global Marketing team to develop winning creative campaigns and assets.Help craft the long term North American Innovation Roadmap.Be an integral part of the biggest Business Market Combination team working with the Global Upstream colleagues to ensure that innovations are relevant to North American Consumers.Team up with global Category and E2E teams to develop portfolio and new marketing platforms.Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage.Support the development of multi-year strategic plans for the Brand: Aid in the development of Yearly Business Market Combination Plan and 3 Year Strategic Plan of Record.Manage long term outlook for the business and translate that vision across functions.Understand market performance trends to most effectively drive consumption, market share and shipments.This team member will also be responsible for integrating various transformational initiatives into the current business and implementing new business models such as subscription, direct to consumer sales and B2B2C partnerships. The Consumer Marketing Manager is accountable for driving business results – growing brand preference, household penetration, market share and sales. Join the Philips Oral Healthcare marketing team responsible for defending #1 Market Share position and generating continued growth of the Philips Sonicare brand the #1 Electric toothbrush in the US, and #1 recommended by Dentists. In this role, you have the opportunity to You may contact 88, option 5, for assistance.
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